I seem to remember one of my colleagues getting the chance to interview Bowie for the first time off the back of that first Tin Machine album. Finally a chance to meet the hero of his youth! And then, he told us bitterly, he was ushered into the record company room and found Bowie flanked by the other three members of Tin Machine. His heart sank! He had dreamed of a tête-à-tête with the most fascinating man in all of rock. Instead, there was he was, sat on one side of a conference table, Bowie deferentially letting his colleagues speak, Reeves Gabrels expatiating about guitar sounds...
On the cover, not only is it not just Bowie's face on the front - as it was with all his previous album covers - but he is the smallest and furthest back figure. The suits and ties don't look very alt-rock admittedly. But the Julien Temple megamix promo film above does show "audience members" jumping onstage and diving off again at one point, which does seem like an attempt to reposition DB with the young thing. Also struck by the fact that Tin Machine played Town and Country Club - i.e. the sort of venue the likes of Pixies and Loop would play - and much smaller than the kind of venue Bowie could command normally.
I suppose the parallel work at that time to Tin Machine / Tin Machine II - elders trying to get with the young thing - would be Achtung Baby. After the debacle (not commercially but in terms of credibility as well as quality) that was Rattle and Hum, U2 had a major rethink and an aesthetic refueling / reorientation. And apparently what they listened to was things like The Young Gods and My Bloody Valentine - i.e. the Maker canon.
In fact, here is an Eno quote about the self-induced transvaluation U2 underwent:
"Buzzwords on this record were trashy, throwaway, dark, sexy, and industrial (all good) and earnest, polite, sweet, righteous, rockist and linear (all bad). It was good if a song took you on a journey or made you think your hifi was broken, bad if it reminded you of recording studios or U2. Sly Stone, T. Rex, Scott Walker, My Bloody Valentine, KMFDM, the Young Gods, Alan Vega, Al Green, and Insekt were all in favour. And Berlin ... became a conceptual backdrop for the record. The Berlin of the Thirties—decadent, sexual and dark—resonating against the Berlin of the Nineties—reborn, chaotic and optimistic ..."
Now, who the fuck were Insekt? I have always wondered that and have never thought to find out!
Also "rockist" as a no-no? You can't get more rockist - in the sense of exulting-in-guitar than MBV or The Young Gods (albeit in their case done through sampling punk and metal riffs)... Alan Vega is pure rock'n'roll: Elvis filtered thru Iggy.. T. Rex is the eternal spirit of rock'n'roll.,,
But I get what Eno means - U2 were rejecting a certain kind of rockism prevalent in the compact-disc Eighties: that godawful Robbie Robertson album (that now I think about it he made with Daniel Lanois), the comeback of John Fogerty, Dire Straits's Brothers In Arms... with Achtung, they were jettisoning all that rootsy, bluesy, Memphis-invoking bollocks that infused Rattle.
But U2 being much more rockers (and rockist) at core than Bowie ever was, on Achtung they managed to pull it off handsomely.
I wonder if it was galling for DB to see U2 scoring hits and plaudits having done such a similar move to what he'd attempted on the two Tin Machines...


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